Not happy with the existing SEO Company?.Certainly, I understand that it is hard to find a fantastic SEO Consultant. Don’t be in a hurry to employ someone with low priced since that can be a risky bet for your company.It is very unfortunate that the Search engine optimisation industry is surrounded by people that follow unethical strategies. It will not be incorrect to state that the SEO sector has many people who follow unethical practices. The old school SEO tricks of 1990’s don’t work in 2020 But companies and freelancers still follow them and hence no results are achieved for the business. Spammy methods and assembly line search engine optimisation methodology does not work anymore in today’s world. If you give offer to someone with little experience then obviously they will do activities which are not correct for your site and you will pay the price.
How Hiring a Low-Cost Digital Marketing Agency can be a Big Problem
In 04/2012, Google released Google penguin, one of the automated backlink penalty update which impacted sites with link farms. All those sites which did not followed the search engines guidelines on backlinks were affected by this upgrade. EvenPrior to 2012, Google knew about these black hat strategies. They used to penalise the websites by manually penalising them. Like I said before, the assembly line SEO tactic used to work where one can just hire a inexpensive resource to build backlinks blindly and Google used to rank websites like a charm. Using Black or Grey hat techniques is almost suicidal nowadays with Google being very strict in penalties. Though, Google penalties can be recovered but only in case when you know how you can recover and what to recover from. The way to look at the penalty for your web site is information in the search console. But I am almost certain that you will get any emails for penalty then your SEO company will hide or remove that. Therefore, you will not find out about these practices and harm caused to your web-site. Even if you change your SEO freelancer, it will not be a cake-walk to come out of penalty. Without reports will make your life or your new SEO company’s life hard.
Top 3 things to expect from a genuine Digital Marketing Agency
1)On-Site SEO.
Always think Long Term. Search engine optimisation is a very long marathon and not a short term game.
For quicker results you can try PPC. Pay Per Click will help you generate qualified prospects in no-time by placing your advert on page one of Google. This also has a display network where your advertisements will be displayed on many other websites which are in Google Network. White hat SEO or Ethical search engine optimisation is actually the correct way to do SEO. If search engine optimization is actually done the white hat way then the web-site can not be penalised ever. On-page elements of the website like written content, meta title, meta description, header tag and site performance play an crucial role in white hat SEO. We recommend that you talk to your SEO agency and ask them to properly adhere to these as part of their search engine optimisation project.
2)Link Building
Links are actually the foundation for search engine ranking on high competition keywords. Link building is different nowadays where anyone need a marketing and advertising guy to connect with bloggers like a public relation expert. We recommend that you actually request your SEO firm how they are building back links for your site. Reports for variety of backlink, its DA, page authority and website traffic should be reviewed regularly. SEO marketing hard work should not be judged dependant upon the volume of backlinks built but the level of quality of links developed by your SEO specialist. I point out this because acquiring a decent link calls for a large amount of communication with the webmasters and may require a great deal of time (possibly 4-8 a long time) to acquire even 1 backlink for the site which usually holds even more benefit than hundred’s of low quality back links.
3) Trust only Reports
Skilled SEO freelancer will always be clear in giving the reports for on-page and off-page. on-site SEO should be recorded in a report by your SEO expert|It would be great to have reports in Google docs about on-site improvements. I prefer Google docs thanks to the real-time monitoring advantage. Reports help you stay on top of your strategy and closely keep track of the overall performance of your SEO freelancer. All the links which are built for your web-site should be in a spreadsheet with login details or information of the webmaster. By any chance if you need to review the live backlinks, the actual record will be very beneficial.
My Suggestion
Good SEO Company are always clear in reporting. If any agency guarantees first page search engine ranking then that is an alarming sign and you should not hire them blindly. Hiring an SEO freelancer is definitely nothing less than selecting an important position in your company. Make sure you inquire all issues, verify references, verify previous results before giving an offer.
